Gartner® Emerging Tech: Conversational AI Differentiation in the Era of Generative AI
Generative AI is now a competitive necessity in conversational AI, although GenAI performance and use-case value remain key challenges. To competitively differentiate, product leaders must invest now in emerging GenAI capabilities and provide demonstrable, scalable value or risk falling behind.
Conversational AI (CAI) providers are using emerging generative AI (GenAI) models, techniques and tools to deliver highly performant offerings. In an increasingly disillusioned adopter market, these vendors will be the early winners.
Utilizing GenAI capabilities in virtual assistants (VAs) delivers incremental existing value and new value today, with the true promise of GenAI — the exponential value provided by new automation and specialized domain support — yet to be realized.
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Gartner, Emerging Tech: Conversational AI Differentiation in the Era of Generative AI, Danielle Casey, 6 December 2024.GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and
internationally and is used herein with permission. All rights reserved.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Vectara.
